Privacy and Social Media:

Many institutions assume that a general "photo release" signed at orientation covers all marketing. In 2026, the Student Privacy Policy Office (SPPO) is looking for more granular consent, especially when student images are used in paid digital advertising. To reduce compliance risk in higher ed, schools must maintain an audit trail of consent for every student featured in a "mission-fit" ad. Christian college compliance monitoring ensures your recruitment strategy respects student privacy while remaining legally defensible.

Source: U.S. Department of Education, Student Privacy Policy Office (SPPO) Guidance.