Staff Titles and Misrepresentation:

Federal regulators are currently scrutinizing the use of titles like "Counselor" or "Success Coach" for staff whose primary role is recruitment. If a prospective student believes they are receiving impartial academic advice from a professional counselor when they are actually speaking to a sales-driven recruiter, it can be flagged as a deceptive practice. To avoid Title IV violations, Christian colleges must ensure job titles and marketing descriptions accurately reflect the staff's function. SKG’s higher ed compliance consultant review helps you audit your "About Us" and "Staff" pages for regulatory alignment.

Source: FTC Truth in Advertising Standards & 34 C.F.R. § 668.72.