Frequently Asked Questions
Q: What is nonprofit marketing compliance? A: It’s the essential process of ensuring your public-facing materials—like websites, donor emails, and fundraising appeals—are accurate, accessible, and aligned with applicable standards. We help you avoid nonprofit marketing risk by reviewing key areas like website accessibility (ADA), student privacy, and financial disclosure accuracy to protect your institution's credibility.
Q: How is SKG different from automated compliance tools? A: Most automated tools focus on data security and privacy (how data is stored). SKG focuses on marketing content compliance—what your materials actually say and show. We review ADA accessibility, student privacy guidelines, Truth-in-Advertising accuracy, donor appeal ethics, and payment compliance—areas that automated security tools do not fully cover.
Q: What does SKG actually do? A: We provide a specialized regulatory risk analysis of your outbound marketing content—digital or print. We check for factual accuracy, compliance with required nonprofit disclosures, and alignment with your mission. We are an external set of expert eyes designed to mitigate marketing risk and flag issues before they become liabilities.
Q: Are you a legal service? A: No. We do not provide legal advice. We offer compliance monitoring based on publicly available regulatory standards and nonprofit best practices. We help your marketing team catch potential issues early, but final legal decisions remain with your institution’s legal counsel.
Q: How is SKG different from a traditional marketing firm? A: We don’t create or design your materials—we review them for compliance. While a marketing firm builds campaigns, we protect those campaigns by ensuring they’re accurate, compliant, and aligned before they go public. We focus on marketing risk mitigation so your creative investments are secure.
Q: What types of content do you review? A: We review any public-facing communication tied to your brand: websites, email campaigns, donor appeals, brochures, social media posts, and admissions copy. We specialize in ensuring your core platforms, like your website, meet nonprofit website compliance standards.
Q: What’s the benefit of an external reviewer like SKG? A: Internal teams often miss small inconsistencies or compliance gaps—especially when juggling deadlines. As a third-party reviewer, SKG offers fresh eyes, unbiased screening, and specialized focus on risk mitigation, ultimately strengthening your brand’s integrity and building donor trust.
Q: How do we get started? A: Just reach out through our contact form or email askaggs@skgbrandresources.com. We’ll schedule a brief discovery call to understand your marketing compliance needs and recommend a review cycle that fits your communication calendar.