Advancement and Donor Trust:

Fundraising appeals are increasingly falling under the same "Truth in Advertising" scrutiny as enrollment ads. If a "Giving Tuesday" campaign implies that 100% of a donation goes to a specific scholarship but it is actually used for general operations, the institution risks preventing reputational damage and IRS scrutiny. Nonprofit college marketing compliance requires that every appeal is fact-checked against the school’s actual financial allocation. SKG helps you protect donor trust by verifying that your mission-driven appeals meet both IRS and FTC standards.

Source: IRS Publication 1771 & FTC Consumer Protection Standards.