AI Transparency in Marketing

As generative AI becomes embedded in marketing workflows, transparency has emerged as a central compliance concern. Regulatory and industry guidance increasingly emphasize that consumers should understand when AI materially shapes advertising messages, personalization logic, or decision outcomes. Without disclosure and governance, AI use can undermine consumer trust and expose organizations to claims of deceptive practices. Marketing teams must ensure AI tools are governed by documented oversight procedures and disclosure standards that align with consumer protection expectations.

Source: International Association of Privacy Professionals. (2024). The ethical use of AI in advertising.