AI Marketing and Consumer Protection

In early 2026, the FTC and ED clarified that AI-generated marketing (chatbots and auto-responders) is subject to the same "truth in advertising" standards as human-written copy. If your bot misrepresents financial aid eligibility, the institution is liable. To ensure enrollment marketing accuracy, SKG implements an AI-asset audit, ensuring all automated "conversations" with prospective students include a "human-in-the-loop" verification process.

Source: 2026 FTC AI Consumer Protection Guidance & Administrative Enforcement Trends.