Accessibility and Legal Deadlines:

Most colleges face a federal deadline of April 24, 2026, to bring all digital content—including marketing videos and PDFs—into compliance with WCAG 2.1 Level AA. While some private institutions believe they are exempt, those receiving federal funds through Section 504 are being held to these same rigorous standards. Higher ed compliance consultant services are now essential to inventory thousands of legacy assets. Marketing compliance for colleges is no longer just about the words on the page; it’s about the technical accessibility of the code itself.

Source: U.S. Department of Justice, ADA Title II Final Rule (2024).